Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits

Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits

YouGov - October 30th, 2024

Discover the latest FMCG shopper habits and reshape your brand strategy to meet shoppers where they are – and where they are headed.

Free Webinar: Catch Them Where You Can – Shifting Household Habits
December 3, 2024 | 11am CET

As economic pressures shift, so do shoppers’ priorities. With 1 in 3 Europeans still feeling the financial squeeze, your brand has an urgent opportunity to adapt. The 8th edition of our bi-annual Behavior Change study covers insights from 90,000+ shoppers across 21 countries.

In this webinar, we reveal the latest insights on household habits, shopping behavior, and shifting values across Europe – arming you with essential knowledge to meet evolving consumer needs.

Get a snapshot of today's shopper

  • Consumers are moving from budget-saving to "money well spent," with sustainable and healthy products in increasing demand.
  • Price-sensitive shopping behaviors are easing, but confidence is still low in markets like Germany and Hungary.
  • With private labels gaining ground, brands must reconnect with shoppers who value innovation and reliability.

New insights on 5 key topics for FMCG brands, retailers & manufacturers

Our new Behavior Change study unpacks five critical areas, each vital for resonating with today's consumers:

  1. Household fundamentals – Understand the pulse on budgets, societal concerns, and how financial strain shapes consumer choices.
  2. Activating awareness – Discover where shoppers are spending their media time and what drives awareness.
  3. Building availability – Learn the channels and retailers driving preference and how online platforms are shaping purchasing behavior.
  4. Connecting entry points – Leverage emerging trends and choice factors to secure your place in consumers' routines.
  5. Prominence on shelf – Explore the impact of packaging cues across food, beverages, and personal care products.

When (Date /Time): 3 December 2024 / 11am 

Duration: 1 hour

Time Zone: CET

Host: Lenneke Schils