Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits
Discover the latest FMCG shopper habits and reshape your brand strategy to meet shoppers where they are – and where they are headed.
Free Webinar: Catch Them Where You Can – Shifting Household Habits
December 3, 2024 | 11am CET
As economic pressures shift, so do shoppers’ priorities. With 1 in 3 Europeans still feeling the financial squeeze, your brand has an urgent opportunity to adapt. The 8th edition of our bi-annual Behavior Change study covers insights from 90,000+ shoppers across 21 countries.
In this webinar, we reveal the latest insights on household habits, shopping behavior, and shifting values across Europe – arming you with essential knowledge to meet evolving consumer needs.
Get a snapshot of today's shopper
- Consumers are moving from budget-saving to "money well spent," with sustainable and healthy products in increasing demand.
- Price-sensitive shopping behaviors are easing, but confidence is still low in markets like Germany and Hungary.
- With private labels gaining ground, brands must reconnect with shoppers who value innovation and reliability.
New insights on 5 key topics for FMCG brands, retailers & manufacturers
Our new Behavior Change study unpacks five critical areas, each vital for resonating with today's consumers:
- Household fundamentals – Understand the pulse on budgets, societal concerns, and how financial strain shapes consumer choices.
- Activating awareness – Discover where shoppers are spending their media time and what drives awareness.
- Building availability – Learn the channels and retailers driving preference and how online platforms are shaping purchasing behavior.
- Connecting entry points – Leverage emerging trends and choice factors to secure your place in consumers' routines.
- Prominence on shelf – Explore the impact of packaging cues across food, beverages, and personal care products.
When (Date /Time): 3 December 2024 / 11am
Duration: 1 hour
Time Zone: CET
Host: Lenneke Schils