June 27th, 2022, Christien Pheby
Chase is the UK’s Finance Advertiser of the Month for May 2022. With Ad Awareness scores, a measure of whether consumers have seen an advertisement for a brand in the past two weeks, increasing from 5.8 to 8.6 (+2.8), the brand saw a larger uplift than any other financial services company in our UK database.
Chase, a digital-only bank owned by JP Morgan Chase, launched in the UK in September 2021. The brand’s strong performance this month may have as much to do with its own advertising and marketing efforts as a series of glowing reviews by Money Saving Expert Martin Lewis, one of the UK’s most popular TV personalities. It’s a useful endorsement for a brand to have during a period where the cost of living is rising dramatically for many Britons, and it’s one that seems to have translated to an increase in the bank’s Ad Awareness scores.
YouGov BrandIndex collects data on thousands of brands every day. Figures are based on a 4-week moving average. Learn more about BrandIndex.
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