YouGov Australia 2022 Charity Rankings
YouGov CharityIndex data reveals RSPCA as the most considered charity amongst Australians.
The rankings are based on the Consideration score from YouGov BrandIndex, which asks respondents "If they asked tomorrow, which of the following charities would you be likely to donate $1 to?".
RSPCA tops the top ten list in Australia with an overall score of 30.8
The most considered charity in Australia is RSPCA, with an average score of 30.8. But chasing close behind, Guide Dogs comes up in the second spot with a score of 29.7. The third and fourth positions are Cancer Council Australia and The Salvation Army, with a score of 29.4 and 26.6 respectively. Beyond Blue Ltd completes the top five list with a score of 25.6.
| AUSTRALIA 2022 CHARITY RANKINGS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | RSPCA | 30.8 |
2 | Guide Dogs | 29.7 |
3 | Cancer Council Australia | 29.4 |
4 | The Salvation Army | 26.6 |
5 | Beyond Blue Ltd | 25.6 |
6 | Australian Red Cross Society | 23.3 |
7 | Lifeline Australia | 23.3 |
8 | Ronald McDonald House Charities | 23.0 |
9 | Make-A-Wish Australia | 21.2 |
10 | National Breast Cancer Foundation | 21.1 |
Click here to see the 2023 version of YouGov Australia Charity Rankings.
Click here to see the 2024 version of YouGov Australia Charity Rankings.
Contact us now to know where other charities sit in Australia 2022 Charity Rankings and learn how YouGov CharityIndex can track the public perception of yours and other charities in 16 measurement metrics.
Methodology:
The brands in YouGov Australia 2022 Charity Rankings were ranked based on their Consideration score, which asks respondents “If they asked tomorrow, which of the following charities would you be likely to donate $1 to?”
The rankings chart shows the brands with the highest average Consideration score between January 1st 2021 to December 31st 2021. The scores are representative of the general population of adults 18+.
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months in order to be eligible for inclusion in the rankings.
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