March 12th, 2024, Kevin Rustika
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YouGov’s Charity rankings reveals the top 10 brands across Australia according to consumers. Utilising data from YouGov CharityIndex, the report reveals which charities a respondent would likely donate tomorrow.
Top ranked
RSPCA has claimed the top spot in YouGov’s annual CharityIndex rankings. With a score of 31.4, the organisation beat out second-placed Cancer Council Australia (22.9) and the third-ranked Guide Dogs (28.2).
Australian Red Cross placed fourth with a score of 26.9, while The Salvation Army claimed fifth spot with a score of 26.8
Click here to see the 2023 version of YouGov Australia Charity Rankings.
Click here to see the 2022 version of YouGov Australia Charity Rankings.
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Methodology
Donor Consideration
The charities in the YouGov Australia 2024 Charity Rankings were ranked using the Donor Consideration score - a daily measure of which charities the nation would likely donate to tomorrow - according to YouGov CharityIndex.
The rankings chart shows the brands with the highest average Donor Consideration score between 1st January to December 31st 2023. The scores are representative of the general population of adults 18+.
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months in order to be eligible for inclusion in the rankings.