March 9th, 2023, Carmen Yew
YouGov’s Australia CharityIndex Rankings highlight the best-performing organisations in the third sector according to their donor ranking score. The YouGov Charity Rankings 2023 are calculated using data we collect from members of the public, across Australia, using the YouGov CharityIndex tool.
In 2023, RSPCA have claimed first place with a score of 31.1, while the Starlight Children's Foundation have topped our Improver list with a score of 21.6, a 2-point improvement from the previous year's score of 19.6.
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Methodology
Donor Consideration
The charities in the YouGov 2023 Charity Rankings were ranked using the Donor Consideration score - a daily measure of which charities the nation would likely donate to tomorrow - according to YouGov CharityIndex.
The rankings chart shows the brands with the highest average Donor Consideration score between 1st January to December 31st, 2022. The scores are representative of the general population of adults 18+. The Most Improved Rankings chart shows the brands with the highest increase in Donor Consideration score comparing 1st January to December 31st, 2021, to 1st January to December 31st, 2022.
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months in order to be eligible for inclusion in the rankings.