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Explore and research

Robust market research solutions, for every budget and timeline

Market-leading research for data you can trust. According to Pew Research, YouGov consistently outperformed competitors on accuracy. We make it easy for you to generate the insights you need, fast. Leverage 15+ years of consumer intelligence in 55+ markets for a deeper understanding of consumers, brands, industries and more.

Start your research now
Survey building platform

Self-serve

Panel-powered survey builder

From
£
120

  • 24/7 survey builder

  • General population and granular audiences

  • 2 million+ profiling variables

  • Prices start from £0.80p/$1.50 per survey complete

  • Available in: GB, US

  • Cannot be quoted or published in the media as a YouGov survey

  • Cannot be used for surveys about political issues or sensitive personal data

Research support

Serviced

Fast-turnaround Omnibus and targeted Field & Tab

From
£
360

  • Results from next day

  • Nationally representative samples and targeted audiences

  • Sub-group analysis

  • Data available in YouGov Crunch, our data analytics and visualization platform

  • View results live as they come in

  • Global capabilities

  • Researcher moderation and support

  • Can be quoted and published in the media as a YouGov survey

  • Can be used for surveys about political issues or sensitive personal data

End-to-end support

Custom Research

Unique and tailored solutions

Custom

  • Bespoke results dependent on project

  • Nationally representative samples and targeted audiences

  • Sub-group analysis

  • Data available in YouGov Crunch, our data analytics and visualization platform

  • Data available in any bespoke output

  • Global capabilities

  • Full end-to-end support with research experts

  • Sample framing, questionnaires, analysis and more

  • Can be quoted and published in the media as a YouGov survey

  • Can be used for surveys about political issues or sensitive personal data

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Fast surveys and polls

Build fast surveys and polls with expert support, or create your own and get results in hours using our rapid, easy-to-use self-service platform in the US and GB.

Gain a deep understanding of the consumer landscape by submitting your survey questions to our nationally representative Omnibus surveys in 70+ markets, supported by our research team. Perfect for PR soundbites, thought leadership and securing media exposure.

Panel-powered, trustworthy insights from your target audience.

Start your research now
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In-depth, custom research

Get the gold standard in consumer, market and competitive intelligence with our Custom Research solutions. Our specialists analyze your requirements, using the smartest technology and research methods to uncover the data you need to boost your brand.

Access market-leading technology, receive end-to-end support from sector experts, and re-contact respondents at any point to gain deeper insight into your audience.

Speak to our experts
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Ad, creative and product concept testing

Get ahead of the game: understand exactly how audiences will respond to your campaigns before you launch. Test everything: from concepts and price models to ad, creative and campaign messaging.

Empower your decision-making with intelligence to inform strategy, enable successful launches and maximise ROI.

Contact us