Ad & product concept testing

Accurate and credible testing

Looking to test ad creative, products, messaging or new concepts? Get the answers you need from your target audience to inform your strategy.
Increase ad and product effectiveness whilst maximising ROI with our advanced, templated approaches to testing.

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24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted or published in the media as a YouGov survey
Cannot be used for surveys about political issues or sensitive personal data

Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted and published in the media as a YouGov survey
Can be used for surveys about political issues or sensitive personal data

Results in a week
Nationally representative and targeted samples
Sub-group analysis
Data available in YouGov Crunch
Include additional custom questions
Global capabilities
Questionnaire design from expert researchers
Data can be published as ‘YouGov Research’
Address a particular stage of the customer lifecycle
Continuous regular tracking surveys or single investigations

Put your ideas to the test

Get fast, cost-effective answers from nationally representative or targeted audiences to launch your campaign or product with confidence.

Our researcher-supported Surveys solution, allows you to develop successful products, campaigns and more by testing pricing models, creatives and concepts. Understand your market and audience to inform smarter strategies.

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24/7 self-service research

Create your own direct-to-consumer surveys with our rapid, self-service YouGov Surveys platform to get the consumer feedback you need to test ideas and shape your strategy before the day is over - available in GB & US.

Optimize your ads, products and campaigns before launch by speaking to the audience that matters to you. Test your creative and messaging, and see results in minutes with our easy-to-use, self-service platform. Evaluate your campaign's performance in real-time; understand how it was received by your target audience, and make informed decisions on how to improve it.

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Test across the customer journey

Understand exactly what concepts and creatives your target audience is most responsive to, at each stage of the customer lifecycle, with Consumer Journey Diagnostics.

Track respondents as they move from brand awareness, through to purchase intent and loyalty with our templated research approach, designed by experts to generate accurate and useful insights.

Speak to our experts