Brand and campaign tracking
Make smarter, more impactful business decisions with daily intelligence on thousands of brands in 45 sectors. Next-level intelligence for unparalleled always-on, powerful brand health measurement.
BrandIndex Lite
Clear overview of brand 'Buzz' performance
Monthly data updates
1 brand health metric
1 audience filter (gender or age)
1 month’s average of data
BrandIndex
Global daily brand tracking data
Daily data updates
16 different brand health metrics
15+ years historical data
55 markets
Multiple sectors per market
Benchmark against competitors
Multiple analysis and chart types
Data delivery options: spreadsheet, API feed, image and more
Shareable data
Build a complete picture of your brand
Track all the brand health metrics you need across every stage of the marketing funnel. Know exactly what the world thinks about your brand, in unrivaled depth, at any given moment.
Benchmark your success using both the very latest intelligence and historical data to identify long-term trends. Track daily changes in brand perception to understand the impact of your campaigns. React quickly to short-term brand health changes and make the right long-term strategic decisions with daily data on metrics that matter.
Understand online opinion on social media
Discover what people are saying about your brand in real-time, with a 360 ̊ view of online sentiment using our advanced social listening capabilities.
Understand how to optimize your campaigns, sponsorship and content, tracking more than 46 digital sources in over 40 markets, enabling insights into online engagement, opinion and brand affinities.
Track customer and competitor satisfaction
Understand what drives brand reputation and loyalty with key metrics: customer experience, brand image, brand values and more.
Learn how to increase advocacy and brand loyalty with in-depth intelligence on customer satisfaction scores. From bespoke custom projects to templated research across the consumer journey, get actionable insights to optimize customer satisfaction and reduce churn.
Looking for an industry deep-dive?
YouGov CategoryView combines brand and audience data with sector-specific insights, providing a comprehensive understanding of how macro sector trends and consumer behavior are changing over time.
Insights delivered in monthly datasets help you track essential brand metrics for your brand and competitors throughout the purchase funnel, along with detailed consumer habits, market trends and purchase consideration factors.