Audience intelligence

Know who your target audience really is, with certainty

Equip yourself with the knowledge to deliver more successful campaigns. With over 27 million registered panel members worldwide, YouGov’s Living Consumer Intelligence helps you build the most complete picture of your customers’ complex lives.
Our market-leading audience intelligence platform has over one million unique datapoints to choose from in 49 markets – and it’s growing every day.

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Place consumers at the heart of your strategy

With over twenty years of accurate consumer data, we make it easy for you to find your audience, fast through our audience intelligence platform.

Discover who your current audience is, and what they think and feel. Build out a complete audience portrait with demographics, attitudes, psychographics – and much more. Stay relevant with data-informed decisions

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Build rich personas with depth and detail

Understand your audience with unrivaled granularity, building the most complete picture of your customers’ lives and how their tastes, perceptions and habits connect to form behaviors.

With data updated weekly, choose from hundreds of thousands of fresh consumer datapoints – including brand perception, hobbies and interests, and media consumption – essential audience insights to inform how you tailor your campaigns.

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Target and reach your audience with precision

Reach the right people, in the right place, at the right time, by discovering where your audience is.

Target your audience with tailored messaging in the places they’re most receptive. Remain ever-present – and relevant – at every stage of the marketing funnel.

Re-Contact specific respondents to ask further questions, digging deeper into the reasons behind their answers to further your audience insights.

Execute campaigns against the target audiences you build to expand reach and refine your digital advertising.

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Success stories

Why YouGov?

Don't just take our word for it. Join the brands that truly know their audiences and key personas.

“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.

Pete Grant, Planning Director