Understand your audience

Want to know what your audience thinks and feels? Get quick, free intelligence with YouGov Profiles Lite, helping you to understand an overview of your audience.

Understand their lifestyle and media consumption preferences, which brands they like, and their advertising attitudes, hobbies and interests.

Easily share your findings in a deck-ready visual format, and get rapid insights for your pitches and campaigns.

Create a detailed view of your personas using our flagship audience intelligence tool YouGov Profiles.

Build richer, deeper understandings of your audience with our profiling database of nearly 2 billion global consumer metrics cover demographic, psychographic, attitudinal and behavioural consumer variables to help you

Use YouGov Profiles to plan game-changing product, brand and marketing strategies, or for media planning to achieve long-term business success.

Whatever your project scope or budget, we’ll find the most accurate, cost-effective way to access data you need.

Get end-to-end support from research specialists including sample framing, questionnaire design, analysis and more, with YouGov Custom Research solutions.

Leverage our advanced survey analysis technology, category expertise and sector experience. We’ll make sure you’re supported every step of the way.