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Technology intelligence

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Consumer electronics: Safety and sustainability in 2023

Dive into our global report examining consumer buying behaviour of electronics goods.

Identify the factors that influence purchase, uncover where sustainability and data privacy rank in the purchase decision hierarchy, explore consumer attitudes to green technology, data privacy, and the preferred security measures for device protection.

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Understand what your target consumers care about and where to reach them, with robust intelligence you can trust. From the specs your audience really care about to the impact of reviews on consideration, whether data privacy or sustainability are driving their next switch, or if you need to know what ads are resonating best - we’ve got you covered.

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YouGov has over 15 years of forward-looking, living consumer intelligence on the technology sector. Explore our latest industry insights below to monitor trends over time with get actionable data on your consumers.

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How Allison+Partners used audience insights to inform TikTok’s campaign launch with YouGov RealTime