Stay updated with the latest retail news to see how your campaigns influence consumer opinions in real time. Make data-driven, strategic decisions that enhance brand reach, foster consumer advocacy, and improve ROI.
YouGov’s UK soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for British consumers in a category defined by loyalty, lifestyle, and rapid innovation.
From high-street to high-end and online to offline, stay informed with YouGov's living consumer intelligence and retail news to reach your ideal audience effectively and meaningfully.
YouGov has over 60 years of living consumer intelligence on the retail sector. Future-proof your strategy and keep pace with consumer shopping preferences by exploring our latest retail news below.
Adidas brand health has quietly climbed to its highest level in more than a decade
Who reads and buys books in print?
Do extended warranties matter to British consumers when buying large domestic appliances?
May UK Advertisers of the month: Tesco Whoosh, Haribo and Gillette
Denmark’s Advertisers of the Month – Norlys, Samsung and Yousee
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more