A powerful brand tracker specifically created for charities and Non-Governmental Organizations, leveraging attitudinal data from YouGov’s panel members in Great Britain.
Continuously track global brand perception of your charity or NGO, and everyone else in your sector.
Access 16 key brand health, media focused and lower funnel metrics to inform your strategy, and ultimately give you the power to influence perception of your charity.
Media & comms: what are people hearing and saying about a charity?
Perception: what do people think and feel about a charity?
Behavior: what charity are people planning to donate to, or are donating to currently?
Monitor and model changing brand health, by accessing the latest intelligence, daily
Add bespoke questions for your sector or brand on top of the existing survey to get customized data
Display data in multiple formats to suit your analysis needs – line, bar, bubble and radar charts, ranking tables or spreadsheets