CharityIndex
A powerful brand tracker specifically created for charities and Non-Governmental Organizations, leveraging attitudinal data from YouGov’s panel members in Great Britain.
Daily and historical brand tracking
Continuously track global brand perception of your charity or NGO, and everyone else in your sector.
- Understand and monitor the performance of your brand before, during and after your campaigns, both now and in the past, against 4 years of historical consumer intelligence.
- Customize the data to you by adding bespoke questions for your sector or brand on top of the existing survey.
Robust, accurate insights
Access 16 key brand health, media focused and lower funnel metrics to inform your strategy, and ultimately give you the power to influence perception of your charity.
Media & comms: what are people hearing and saying about a charity?
- Buzz
- Awareness
- Ad awareness
- Attention
- Word of mouth
Perception: what do people think and feel about a charity?
- Recommend
- Belief in cause
- Brand reputation
- Impact on cause
- Value
- Satisfaction
- Index
Behavior: what charity are people planning to donate to, or are donating to currently?
- Donation consideration
- Donation intent
- Former donor
- Current donor
Actionable charity insights
Powerful daily tracking
Monitor and model changing brand health, by accessing the latest intelligence, daily
Custom questions
Add bespoke questions for your sector or brand on top of the existing survey to get customized data
Multiple data formats
Display data in multiple formats to suit your analysis needs – line, bar, bubble and radar charts, ranking tables or spreadsheets
