Discover what the world thinks of your charity

A powerful brand tracker specifically created for charities and Non-Governmental Organizations, leveraging attitudinal data from YouGov’s panel members in Great Britain.

Contact us
man with jean shirt and a charityindex data in the background

Daily and historical brand tracking

Continuously track global brand perception of your charity or NGO, and everyone else in your sector.

  • Understand and monitor the performance of your brand before, during and after your campaigns, both now and in the past, against 4 years of historical Living Consumer Intelligence.
  • Customize the data to you by adding bespoke questions for your sector or brand on top of the existing survey.
woman with afro hair and different perdormance metrics behind her

Robust, accurate insights

Access 16 key brand health, media focused and lower funnel metrics to inform your strategy, and ultimately give you the power to influence perception of your charity.

Media & comms: what are people hearing and saying about a charity?

  • Buzz
  • Awareness
  • Ad awareness
  • Attention
  • Word of mouth

Perception: what do people think and feel about a charity?

  • Recommend
  • Belief in cause
  • Brand reputation
  • Impact on cause
  • Value
  • Satisfaction
  • Index

Behavior: what charity are people planning to donate to, or are donating to currently?

  • Donation consideration
  • Donation intent
  • Former donor
  • Current donor

Actionable charity insights

Powerful daily tracking

Monitor and model changing brand health, by accessing the latest intelligence, daily

Custom questions

Add bespoke questions for your sector or brand on top of the existing survey to get customized data

Multiple data formats

Display data in multiple formats to suit your analysis needs – line, bar, bubble and radar charts, ranking tables or spreadsheets

Discover YouGov's other living data solutions