Agency insights
Understand your audience better than your competitors with the freshest agency insights, enabling you to make smarter brand and marketing decisions.
The YouGov Recommend rankings 2024 are calculated using data from our flagship brand tracking tool, YouGov BrandIndex.
The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.
Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.
Unrivaled agency-specific insights
YouGov has over 15 years of agency resources. Ensure you win the pitches that matter, build brands and stand above your competitors, by exploring our latest agency insights below.
India's Biggest Brand Movers: October 2024
UK 2024 Christmas campaign tracker
UAE residents gear up for Dubai Shopping Festival with a strong appetite for spending
Sweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´s
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Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more