Build highly targeted rapid research surveys

Watch our handy demo video to see just how easy it is to build your own survey!

Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets.

As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.

For survey results that can be quoted and published in the media as YouGov Surveys, or questions about political issues or sensitive personal data, please see our researcher-supported Serviced solution.

Our mission is to offer unparalleled insight into what the world thinks.

At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. All our products and services draw upon this detailed understanding of our 27 million+ registered panel members to deliver accurate, actionable  consumer insights.

Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

Currently you can reach audiences in GB & US

Once your survey title and target market are set up, you can define the audience for your survey.

Our data is powered by the opinions of YouGov panelists. You can select between general population or design your own, ideal targeted audience.

Creating a targeted audience is as simple using the search bar to select from our millions of profiling datapoints, and then dragging and dropping to select your options. Our variables allow for granular targeting, meaning you can build and reach all types of audiences.

Once you're happy with your selections, choose the number of respondents you would like to reach with your survey, before designing your survey questions.

Watch our demo video to find out more.

• YouGov Surveys: Self-serve supports 5 question types
  
  • Single choice
  • Multiple choice
  • Image
  • Video
  • Text response
• You can also add instructional prompts for users.

Yes - our branching functionality allows you to route respondents quickly and easily to different questions. We do not have a limit on this feature, meaning you can branch your audience into as many routes as you require.

You can add up to 20 answer options for both multiple-choice and image questions.

The following video and audio formats are supported by Self-serve:

• For images: JPEG and PNG.
• For videos: MP4 and MOV.

We offer a researcher-managed service in YouGov Surveys: Serviced.

Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.

Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.

Once your survey is closed, your results are available in YouGov Crunch - our powerful and easy to use data analytics tool, for deeper analysis.

You can publish a Self-serve survey using any of the following 3 payment methods:
1. Credit / Debit Card
2. Invoice (via a Sales Order form)
3. Payment links (where you will be able to share the checkout page with others, so they can complete the payment themselves)