Build a portrait of your consumers’ entire world with unrivaled granularity
49 markets worldwide
global & local audience insights27 million+ panel members
sharing details of their lives2 million+ datapoints
for granular targeting capabilitiesAlways on intelligence, to find and understand the audience that matters most to you
I always buy the same types of food and tend not to experiment much.
Netflix is my Saturday night ritual.
Find your perfect audience. Combine unique filters to build up an outline of your ideal audience, incorporating media consumption, psychographics, demographics and more.
Create a detailed portrait of them. Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.
Target your audience with incredible precision. Pinpoint the channels and mediums they love, and talk to them when they most want to listen.
A world of audience insights, at your fingertips
Intuitive analysis
Easy-to-use drag-and-drop dashboards and analysis modes including: group comparison, tables, graphs, and multitables
Connected data
Re-contact your target audience with further questions about their response, or run your own surveys and connect the research results
Activate your audience
Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution.
See what's important
Z-scores help you automatically highlight the important datapoints that distinguish particular groups from the general population
Weekly updates
Data sets are refreshed each month, for the freshest, most relevant data from YouGov's leading panel of over 27 million+ registered members
Make deep comparisons
Compare data in all markets over specific time frames, global variables, pre-coded datapoints (such as income) and more
Why YouGov?
Don't just take our word for it. Join the brands that truly know their audiences and key personas.
“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.
Pete Grant, Planning Director
Insights into working with audience intelligence
How-to content for next-level audience growth
How we can help you
Explore: Research
Research your market with in-depth research & rapid surveys.
Plan: Audience Intelligence
Identify & understand your target audience with ease.
Activate: Campaign activation
Optimize campaigns with precision targeting & unmissable ads.
Track: Brands & Campaigns
Analyze brand health & campaigns against competitors, daily.