Brand Loyalty & Switching

Understand consumer loyalty and weigh up competition

How loyal are your customers? What are their relationships with competitors? Brand Loyalty & Switching Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. Track loyalty, retention and loss, and what’s driving it.

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Research designed for you by experts

Wanting to understand how loyal your customers are, or what their relationships with competitors are?

Brand Loyalty and Switching Diagnostics helps you to understand why consumers stay or leave, to aid in developing future-thinking strategies to protect your brand.

Then, integrate with YouGov's wider ecosystem of living data to add more depth and breadth to your research.


Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions