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Keeping up with brand evolution

On-demand webinar
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Don't miss your chance to have real audience understanding at your disposal.

What you'll learn:

  • How brands fit into your consumers’ lives.
  • The consumer journey is key to brand advertising and brand research. It matters what you ask, who you ask and when you ask it.
  • How to target respondents as they move from brand awareness, to consideration, to intention to purchase, and actual consumption. Understand lapsed purchasers too.
YOUGOV CONSUMER JOURNEY DIAGNOSTICS

Research across the consumer journey

Discover how brands fit into your consumers’ lives with YouGov’s cost-effective, templated suite of brand research approaches.

Target respondents as they move from brand awareness to consideration, to intention to purchase, and actual consumption. Then come full circle, to understand brand loyalty and lapsed purchasers.