BrandIndex Lite
Get a free snapshot of brand performance against competitors in your sector, powered by our panel of 29 million+ consumers.
Quick, simple, and completely free
YouGov BrandIndex Lite gives you a clear snapshot of brand performance in BrandIndex’s Buzz category – completely free.
Discover how audiences really feel about your brand, and benchmark against top competitors in your industry.
Filter by market, industry and audience demographics for an accurate overview of your brand performance in your sector.
Quality brand data, available to everyone
Completely free data
Explore a sample of YouGov's data for free - no strings, no hidden charges. Just quality brand data at your fingertips
Simple to use
Access our Lite products right within your browser in a handy dashboard - no installation required
Powered by YouGov's panel
A sample of quality brand data, panel-powered by YouGov's 27 million+ registered members around the world
Why YouGov?
Take tips from sector leaders who use YouGov brand tracking
“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
How brand tracking can help you
How-to content to help get the most out of your brand research. Make the most of your market research with how-to guides from YouGov's research experts.
Content & resources
Who is responsible for buying insurance in the household?
Why most Americans prefer glasses over contact lenses
How often do Britons stream?
US Biggest Brand Movers - May 2025
How are young men in Britain driving the luxury market?
YouGov Charity Rankings 2025 - Australia
