Explore key pieces of consumer-oriented analysis pertaining to the Olympic Games Paris 2024.
What’s driving consumers during the Olympic Games Paris 2024? How will consumers tune in, which sports will they watch, their attitudes to tournament sponsors, and more. Read all our analysis here:
Ahead of the Games: Summer Olympics 2024
Olympic Games Paris 2024: Top sports in North and South America
Olympic Games Paris 2024: Top sports in Europe and UK
Olympic Games Paris 2024: Top sports in Asia
The Global Olympics Village: Unveiling how people plan on following the Paris 2024 Olympics
Why watch the Olympics? Top reasons for viewership across 17 international markets
A third of Australians do not intend to watch the 2024 Paris Summer Olympics
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