Data Snapshot for MMM
Get a snapshot of YouGov’s living data from our flagship brand health tracker YouGov BrandIndex, to strengthen the explanatory and predictive power of your marketing measurement
Integrate brand health and consumer sentiment into marketing measurement methods
Determine causal relationships with robust brand health data
Increase the quality of insights generated from Media Mix Modeling by accounting for longer-term changes in brand equity and health. Integrate consistent, flexible brand health tracking data into your model to explore the ROI from improved brand equity and measure the impact of shifts in consumer sentiment.
- Consistent data collection: quality time-series data across 55+ markets and 21,000+ brands globally, collected consistently
- Robust history: with 10+ years of data in major markets, choose the right length of historical tracking data (and periodicity) needed to fit timeseries model parameters
- Customizable: build your own BrandIndex snapshot across a wide variety of vectors (brands, metrics, time periods) to seamlessly integrate with your modeling parameters (ex. periodicity, length of history, regionality)
- Rapid delivery: deliverable within days; an existing snapshot of YouGov’s constantly collected living data
Client benefits
Elevate the impact of your marketing mix measurement
Measure impact on business performance
Go beyond standard business drivers – price, distribution, & media – to understand the business impact of brand equity & consumer sentiment
Tailored to fit your mix model
Choose the periodicity, regionality or audiences that suit you with data collected at a nationally representative, respondent-level
On-demand historical data
Access years of consistently captured historical brand data, across a choice of 16 brand health and customer funnel metrics