Get a snapshot of YouGov’s living data from our flagship brand health tracker YouGov BrandIndex, to strengthen the explanatory and predictive power of your marketing measurement
Integrate brand health and consumer sentiment into marketing measurement methods
Increase the quality of insights generated from Media Mix Modeling by accounting for longer-term changes in brand equity and health. Integrate consistent, flexible brand health tracking data into your model to explore the ROI from improved brand equity and measure the impact of shifts in consumer sentiment.
Elevate the impact of your marketing mix measurement
Go beyond standard business drivers – price, distribution, & media – to understand the business impact of brand equity & consumer sentiment
Choose the periodicity, regionality or audiences that suit you with data collected at a nationally representative, respondent-level
Access years of consistently captured historical brand data, across a choice of 16 brand health and customer funnel metrics