Canada automotive rankings report 2024
The auto industry is currently evolving at a rapid rate due to an increased focus on hybrid and electric vehicles. Has this evolution caused Canadians to shift gears on their favorite brands of previous decades? Or are we on cruise control with trusted brands to navigate through the 2020s and beyond?
Based on surveys of more than 12,000 Canadians, YouGov’s new Canadian automotive rankings report 2024 identifies Canada’s favorite and most improved car brands, before diving into demographic splits and trending brands among those who are planning to buy a vehicle in the next 12 months.
Download the report to learn:
- What do Canadians view as the best automotive brand?
- Which car makers do men, women, and different generations uniquely prefer?
- Which brands and vehicle types are Canadians considering most when looking to buy a new car?
- What factors are Canadians considering most when shopping for a new car?
The insights in this report come from YouGov’s consumer panel of 700,000+ Canadians, leveraging syndicated datasets YouGov BrandIndex and YouGov Profiles.