YouGov Behavioral - Chappell Roan - US Sentiment and Popularity Report

YouGov Behavioral - Chappell Roan - US Sentiment and Popularity Report

Leveraging YouGov Behavioral’s insights into online search & social, this report explores Chappell Roan’s Drivers of Appeal and her rise to fame.

Key Findings Include:

• Online interest in Chappell Roan is high globally, with the star scoring an Appetite Score of 90+ across 14 of the 23 territories measured.
• Chappell’s performance of “Good Luck, Babe!” on Jimmy Fallon preceded online searches and Wikipedia page visits skyrocketing for the star.
• Comments show that Chappell has wide multi-generational appeal, with many families counting her as their favorite artist.
• Drivers of Audience Engagement Include: Broad Sonic and Visual Stimulus, Interactive Self-Expression, and Inclusivity.
• #2 Top Keyword = “Ticket”. Fans are fervently attempting to acquire tickets to Chappell’s concerts.
• Comments indicate Chappell resonates strongly with multiple audience segments including Americans from Midwestern states and small towns.