US alcohol rankings 2024

Following pandemic-era disruptions to drinking culture, America’s leading alcohol companies are jockeying for position in a reshaped environment, one with increased competition from upstart alcohol brands and emergent categories.

Which brands are continuing to thrive? Who’s growing? YouGov’s new US alcohol rankings report identifies the core drinking demographic in 2024, before examining the beer, liquor, RTD cocktails, and hard seltzers & lemonades that various groups of Americans of drinking age are most likely to buy.

Download the report to learn:

• How many Americans drink alcohol, and who comprises the overall drinking landscape?
• Do men and women like the same brands?
• Which beers, liquors, RTD cocktails, hard seltzers & lemonades do Gen Z (21+) and Baby Boomers uniquely prefer?
• Which beer brands are Democrats and Republicans more likely to drink?

The insights in this report  are based on consideration scores and come from YouGov CategoryView: Beer & Hard Seltzers and YouGov BrandIndex.

A brand’s consideration score is based on the question: “When you are in the market next to purchase alcoholic beverages, spirits or liquor, from which of the following would you consider purchasing?”