Nivea Tops YouGov Recommend Rankings 2024 in Malaysia

Nivea has emerged as the leader in the YouGov Recommend Rankings 2024 in Malaysia, achieving a Recommend score of 89.5.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

E-commerce giant Shopee secured the second place with a score of 89.0, followed by Farm Fresh in third with 88.6.

Uniqlo claimed fourth place (86.9), with Adidas close behind in fifth (86.6) and Hada Labo in sixth (86.2). Levi’s positioned ninth with a score of 85.0.

Other noteworthy skincare and personal care brands in the list include Cetaphil (85.3), Dashing (85.2) and Rexona (84.6).

YouGov data also highlights the ten most improved brands over the past year. Viu has shown the largest improvement over the past 12 months, with a score change of +9.6, followed closely by Secret Recipe with an improvement of +9.4.

MarryBrown and unifi TV rank third (change in score of +9.1) and fourth (+9.0) among improvers.

Other notable brands showing significant improvement include Wikipedia (8.6), AirAsia (8.3), Old Town White Coffee (8.2), Drypers (7.6), Tealive (7.6), and Indomie (7.3).

Our global rankings report showcases the top 10 recommended brands across 24 markets and the 10 most improved brands across 20 markets. Download full report here.

Methodology:

The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between ​June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.

Improvers Ranking shows average data from June 1, 2023- May 31, 2024 compared to June 1, 2022- May 31, 2023.

Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.