UK savers and spenders 2024

UK savers and spenders 2024

YouGov - April 15th, 2024

Interest rates and the cost of living started sharply increasing across the UK in late 2021, with the annual inflation rate reaching 11.1% in October 2022, a 41-year high. UK consumer prices, as measured by the Consumer Prices Index (CPI), were 4.0% higher in January 2024 than a year before.

Download our latest report to explore how rising interest rates have impacted the actions and attitudes of two key groups: active savers and first-time home buyers in the UK.

Utilising YouGov Profiles and YouGov BrandIndex the report uncovers:

  • Popular investment products amongst Brits
  • Where Brits are feeling the pinch
  • Motivations for choosing a bank
  • Influential factors when making financial decisions
  • And much more!