![Unlocking preferences in banking apps – biometric security leads](https://ygo-assets-websites-editorial-emea.yougov.net/images/GettyImages-1366970725_eVwqxs0.original.jpg)
Unlocking preferences in banking apps – biometric security leads
A new YouGov survey sheds light on the unlocking preferences of consumers for banking apps in six key markets: Great Britain, the US, the UAE, Denmark, India, and Sweden.
In Great Britain, nearly four in ten consumers exhibit a preference for biometric security as a means to access their banking apps (38%). This is followed by nearly a quarter who prefer manually entering passwords (24%). Around one in eight Britons prefer unlocking it by entering OTPs (12%). Interestingly, a minor segment, representing around one in 20 consumers, favor the 'remember password' feature, which suggests a niche market that values convenience (5%).
In the US, three in ten consumers prefer to manually enter passwords (30%), surpassing almost a quarter who favor biometric security (23%). More than one in ten appreciate the 'remember password' feature, showcasing a market segment that seeks convenience in authentication methods (12%).
Data from UAE paints a picture of a market leaning more towards modern authentication methods like biometric security (36%). On the other hand, about one in five prefer to enter passwords manually (20%) and a nearly equal proportion of the population relies on OTPs or codes received via messaging or email (21%).
In Denmark approximately one-third prefer biometric security (34%) and nearly three in ten opt for manual password entry (29%). A smaller fraction, representing roughly one in fifteen, are inclined to use the remember password feature (6%) or prefer to use authentication apps (7%).
As for India, about one-third of consumers favor biometric security (34%), while nearly a quarter lean towards manually entering passwords (24%). Another quarter of the population favor receiving OTPs or codes through messaging or email (24%).
The Swedish market presents a unique scenario where a larger fraction, one-third of consumers, favor manually entering passwords (33%), followed by a quarter who prefer biometric security (25%). Notably, one in ten consumers are inclined towards using authentication apps or OTPs (10% and 9% respectively).
Our YouGov survey delineates a distinct consumer preference towards biometric security across the key markets studied, marking a clear inclination towards technology-integrated safety measures. However, the presence of a substantial population preferring traditional manual password entry and OTPs cannot be undermined. For brands, banks, and marketers, this data serves as a crucial blueprint to develop user-centric authentication methods that amalgamate both innovation and tradition.
Explore our living data – for free
To read YouGov’s latest intelligence on the finance industry explore here.
To receive monthly insights about the financial services industry register here.
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 18 markets with sample sizes varying between 511 and 1,999 for each market. All surveys were conducted online in May 2023. Data from each market uses a nationally representative sample apart from India, which use urban representative samples. Learn more about YouGov Surveys: Serviced.