The UK’s most-streamed TV, May 2023: Sitcoms rule the roost
June 19th, 2023, Clifton Mark

The UK’s most-streamed TV, May 2023: Sitcoms rule the roost

American sitcoms Friends, The Office and Brooklyn Nine-Nine are the three most-streamed shows in the UK for May 2023. The data comes from YouGov Stream, which is an opt-in online behaviour tracker which collects global viewership data from a panel of more than 160,000 activated accounts. The chart below shows how many views and viewers each title had on the platform where it was most popular.  The chart also shows the average number of views per viewer (Vs/Vr), which is an indicator of how much consumers are bingeing a particular title.

Classic sitcoms Friends, The Office and Brooklyn Nine-nine are consistently among the most-streamed shows in the UK. In April, they were all in the top five, and now they occupy the top three spots. This is because those who watch these programs watch them a lot. In May, viewers of Friends and The Office binged these programs at an average rate of 34 streams per viewer. 

However, the most binged show is a newcomer to the list, Superstore. Originally aired on NBC, the sitcom was released on Netflix in May, 2023, achieving an average of 40 views per viewer on Netflix. The series follows the employees at Cloud 9, a fictional American big-box store. 

Queen Charlotte: A Bridgerton Story claims fourth place with 30.2m streams in May. The entire season of the Bridgerton spinoff was released in May and immediately became one of the most in-demand titles on the small screen. 

Canadian sitcom Workin’ Moms is in its second month on the most-streamed list, climbing one spot to become the sixth most-streamed show in the UK. Set in Toronto, Canada, the show follows a group of five moms trying to balance parenthood and work. 

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Methodology: YouGov Stream is an audience streaming tracker, monitoring reported streaming attitudes and behaviours with verified SVOD & AVOD viewership data across multiple streaming services. It is backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 22 million+ registered members.