Malaysia: Ramadan shopping trends in 2022

Are Malaysians planning to shop during Ramadan this year?

Latest research from YouGov RealTime Omnibus shows that around two-thirds (65%) of Malaysians have shopping plans for Ramadan this year. Segmenting by region reveals that Malaysians residing in the peninsula’s east coast (Pahang, Terengganu, Kelantan) are more likely to have Ramadan shopping plans (77%), compared to Malaysians residing in other regions

What are Malaysians planning to buy this Ramadan?

Among Malaysians planning to shop this Ramadan, nearly four-fifths (79%) say they will buy clothes and apparel – in line with the tradition of donning new clothes on Hari Raya Puasa/Aidilfitri or Eid al-Fitr, a day after Ramadan. Almost half (49%) also intend to buy household items – such as washing detergent and cooking oil – and personal care / beauty products.

Additionally, footwear is on the Ramadan shopping lists of around two-fifths (42%) of Malaysians, followed by fashion accessories (37%) – such as hats, jewelry and bags – and furniture (30%).

Across both genders, clothes and apparel (male 75% vs female 81%) is the most popular category. Among men, household items (52%) took second place, ahead of footwear (42%), with electronics (32%) and furniture (31%) rounding out the top five.

Among women, care / beauty products (61%) took second place, ahead of household items (48%), with footwear (42%) and fashion accessories (33%) rounding out the top five.

Methodology: YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 10 March 2022, with a nationally representative sample of 1127 adults in Malaysia (aged 18+ years) of Malay ethnicity, using a questionnaire designed by YouGov. Data figures have been weighted by gender, age, race, state to be representative of the adult Malaysian online population (18 years or older) of Malay ethnicity, and reflect the 2018 population estimates from the Malaysian Department of Statistics Bureau (DOSM). Learn more about YouGov RealTime Omnibus.

Read YouGov's latest research on Ramadan 2022 advertising awareness, shopping and donation trends:

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Ramadan shopping trends – what are consumers planning to buy during this festive period in Indonesia and Malaysia?

Ramadan donations trends – how are Indonesians and Malaysians planning to donate during Ramadan 2022?