US Finance Advertiser of the Month – Regions

Over the course of September, Regions registered the highest uplift in Ad Awareness among all consumer banks in the US.

Data from YouGov BrandIndex shows that Regions’ Ad Awareness score – which reflects the proportion of people who saw an ad for a brand in the prior two weeks – increased from 1.9 on September 1 to 3.3 on September 30.

Celebrating Mississippi State University’s first College World Series National Championship win, the bank announced the launch of commemorative debit cards and checks for customers in mid-September. Around the same time, the bank also announced the launch of a collection of podcasts which aim to educate customers about managing their finances. The Next Step Podcast is expected to feature more than 60 episodes by the end of October.

In September, the bank also celebrated its relationship with non-profits group, Redemptive Cycle, during the Birmingham Bike Brigade. The event involved cyclists and associates of the bank riding green bikes to take a tour of Birmingham city. During the event, Regions also presented a $10,000 grant to Redemptive Cycles which aims to support people experiencing homelessness or financial hardship.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Region’s Ad Awareness score is based on the question: “Which of the following consumer banks have you seen an advertisement for in the past two weeks?” and delivered as percentage. Scores are based on an average daily sample size of 2455 US adults between September 1 – September 30, 2021. Figures are based on a 4-week moving average. Learn more about BrandIndex.

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