Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
YouGov Recommend Rankings 2021 Singapore
In Singapore, the most recommended brand was Singapore Airlines, with an average score of 87.2. The second spot was taken by Uniqlo with a score of 83.7. In third and fourth position were Amazon Prime and Netflix with an average score of 83.1 and 82.9 respectively. Shopee came in fifth, rounding out the top five with 82.3.
Top Improvers in the YouGov Recommend Rankings 2021 Singapore
SMRT Taxi came up on top in the most improved recommended brand list, with a rise of +10.2 points, ahead of CityCab (up +7.9 points) and Pringles (which has improved by +7.4 points). The fourth and fifth position were Pizza Hut (+6.1 points) and Shopee (+6.1 points).
Want to see how other markets compare? Our annual report highlights the top 10 recommended brands in each market across 33 markets. Click here to get your copy.
To see your brand health ranking please complete the form and one of our experts will be in touch.
Methodology: