Recommend Rankings 2021
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy.
To see your brand’s Recommend ranking please get in touch with one of our experts.
Methodology
The YouGov Recommend Rankings 2021 are calculated using data we collect from members of the public in markets around the globe every day, from our flagship YouGov BrandIndex tool.
Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+ a fresh approach to understanding consumer advocacy.
Connected data
YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.
YouGov BrandIndex draws data from interviews with our 22 million+ registered panel members across 40 sectors and more than 55 countries globally. This year’s ranking includes consumer views from across 33 markets, including USA, China, Germany, India and the UK, and many more.
Want to see how other markets compare? Our annual rankings highlights the top 10 recommended brands across 33 markets and top 10 most improved brands across 29 markets.
Netflix tops YouGov’s Recommend Rankings 2022 in Hong Kong for second year running
Singapore Airlines tops YouGov’s Recommend Rankings 2022
Adidas tops YouGov’s Recommend Rankings 2022 in Thailand
YouGov Recommend Rankings 2022 Brazil
YouGov Recommend Rankings 2022 Canada
Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
YouGov Recommend Rankings 2022 Saudi Arabia
IE: Top 10 Recommend Rankings 2022
UK: Top 10 Recommend Rankings 2022
YouGov Recommend Rankings 2022 Poland
YouGov Recommend Rankings 2022 - Vietnam
YouGov Recommend Rankings 2022 - Australia
YouGov Recommend Rankings 2022 - Thailand
YouGov Recommend Rankings 2022 - Taiwan
YouGov Recommend Rankings 2022 - China
YouGov Recommend Rankings 2022 - South Korea
YouGov Recommend Rankings 2022 - Singapore
YouGov Recommend Rankings 2022 - Philippines
YouGov Recommend Rankings 2022 - New Zealand
YouGov Recommend Rankings 2022 - Malaysia
YouGov Recommend Rankings 2022 - Japan
YouGov Recommend Rankings 2022 - Indonesia
YouGov Recommend Rankings 2022 - Hong Kong
YouGov Recommend Rankings 2022 UAE
YouGov Recommend Rankings 2022 India
US: Top 10 Recommend Rankings 2021
The world has spoken: YouGov’s Global Recommend Rankings 2021
UK: Top 10 Recommend Rankings 2021
YouGov Recommend Rankings 2021 Canada
YouGov Recommend Rankings 2021 Brazil
YouGov Recommend Rankings 2021 Mexico
YouGov Recommend Rankings 2021 United States
YouGov Recommend Rankings 2021 UK
YouGov Recommend Rankings 2021 Ireland
YouGov Recommend Rankings 2021 Singapore