Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
YouGov Recommend Rankings 2021 Indonesia
In Indonesia, the most recommended brand was Garuda Indonesia, with an average score of 89.9. The second spot was taken by Shopee with a score of 89.4. In third and fourth position were Samsung and Apple, both with an average score of 87.5. You-C1000 came in fifth, rounding out the top five with 87.3.
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