In-depth research

Custom Research, end-to-end support

Designed entirely around your needs, YouGov’s flexible and scalable Custom Research provides end-to-end support from world-class researchers and sector experts.

Work with respected leaders, highly attuned to the changing needs of the market. Get the bespoke research you need from our Living Consumer Intelligence of 27 million+ registered panellists, for the most accurate and reliable results.

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Maximise your research ROI

Get industry or sub-sector specific advice from leading researchers who understand your business challenges.

Allow us to dig deeper using cutting-edge technology and research expertise, unlocking the meaning behind specific responses with our Re-Contact methodology.

Connected and scalable living data

Get tailored data reports delivered to you, in the format you need, designed with your individual research and sharing needs in mind.

Research data is delivered through YouGov Crunch, our modern platform for survey data analysis. With an easy-to-use interface, Crunch empowers everyone to analyze, visualize, and deliver insights with speed and simplicity.

No more long turnaround times to get answers to simple questions. Build interactive dashboards in a few clicks and get the most detailed results in minutes.

Explore our research solutions

There's something to suit all projects - from rapid self serve to in-depth custom studies.

Success stories

Why YouGov?

We're trusted by the world’s biggest brands to delve deeper. Here's how we do it.

“YouGov has created a dashboard solution that is super intuitive and user friendly. It has become an essential tool for everyone in the marketing department, at all stages of the campaign funnel.”

Ann-Kristin Foss, International Marketing & Brand Manager