Campaign effectiveness

Demonstrate the ROI of your campaigns

Keep a constant eye on performance with access to daily campaign tracking.
Measure impact before, after and as your campaigns happen. React instantly to changes in brand perception and health, instantly combatting crises and optimizing your marketing activities with constant data.

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In-depth impact measurement

Keep a constant eye on the impact of your marketing campaigns across 16 brand health, media and purchase funnel metrics with YouGov BrandIndex.

React quickly to changes in perception and take advantage of the freshest opportunities in your sector with daily data updates.

Monitor how your latest campaign has impacted ad awareness instantly, keep on top of communications issues and demonstrate the value of your latest strategic move.

Tailored campaign tracking

Looking for something more bespoke? Get customized research with full end-to-end support from our team of world-class researchers and sector experts.

Tailor the intelligence you need from our full range of research solutions, including NPS ® scores, dynamic segmentation, brand tracking, ad and program testing, and more.

Whatever research you need, we’ll make sure you’re supported every step of the way.

Solutions & Products

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Client success stories

Why YouGov?

Take a note from the businesses who track their campaigns.

“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports