US Hotel Rankings 2023

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Analyzing travel survey data from more than 20,000 Americans, YouGov's 2023 US Hotel Rankings provides a penthouse view of brand consideration in the hospitality industry today.

The report gives an overview of hotel booking trends since 2019, before delving into hotel consideration scores across the general population, business travelers, leisure travelers, high-income travelers, frequent hotel guests and younger Americans.

Download the report to learn:

  • How is the hospitality industry bouncing back from COVID-19?
  • Which hotel brands made the biggest gains with consumers in 2022?
  • Which brands do frequent hotel guests (15+ nights) prefer, and what motivates them to book?
  • Which hotels are winning over high-income leisure travelers?