YouGov Travel & Tourism Rankings 2022

In the last two years the travel sector has suffered the brunt of lockdowns, travel restrictions, and the additional regulatory requirements required for mobility between countries. Now more than ever, keeping up with your brand or destination’s perception is crucially important for optimising your strategy and ultimately winning consumers.

In our latest report, YouGov Travel & Tourism: Brand & Destination Rankings 2022, we unpack the key opportunities and challenges for the sector in 2022 and reveal the top ranked travel brands, and destinations, across 9 key markets. The rankings data is drawn from our daily brand and destination tracking tools,BrandIndex and DestinationIndex which continuously measure the public’s perception of travel brands and tourist hotspots around the globe.