YouGov Framework

US Post Pandemic Fashion Runway

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Fashion trends are ever-evolving. The fashion industry however witnessed a sudden shift in consumer buying patterns lately when high street shopping sprees were replaced by online purchases of comfy sweatpants.

A new YouGov framework, drawn from YouGov Profiles, segments American consumers into different categories based on whether they still prefer purchasing from the best-known brands or are rather keen on investing in a fashion that is trending. Discover the post-pandemic view of how consumer purchase behaviors have transformed with the versatile fashion trends of this era.