retail footwear

The Sole Obsession: Inside the World of Sneakerheads

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Athletic footwear is a dynamic and highly competitive market segment, with trends and consumer preferences constantly evolving. Sneakers from brands like Nike, Puma and Adidas have become fashion statements and collectible artifacts, with many consumers willing to pay premium prices for limited-edition, designer models.

Drawing on YouGov Profiles data, this Sneakerhead report provides an in-depth portrait of this coveted consumer group. Download the report to uncover:

  • The demographic makeup of Sneakerheads
  • Their passions, media consumption habits, shopping preferences and more
  • Top five sneaker brands that sneakerheads are splurging on
  • Behavioral and attitudinal differences of buyers of these top five iconic sneaker brands