TikTok content

TikTok, All Grown Up: An Audience Analysis & Brand Rankings

Download now
TikTok is growing rapidly with Americans aged 25+. Who are these “OldTokers,” and how can brands best engage with them?

YouGov’s new TikTok, All Grown Up report explores the key demographics and attitudes of this highly engaged audience. We also spotlight their most considered brands across CPG, Financial Services, Media, Retail, Video Gaming, and more.

Download the new report to learn:

  • How much has TikTok grown with Americans aged 25+ since 2020?
  • What are unique characteristics of OldTokers, relative to others their age? How do you connect with them?
  • Who’s winning with the hearts (and dollars) of this affluent, growing group of Americans?