Mobile gamer

US Mobile Gaming Report 2023

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As advertisers struggle with “traditional” digital channels, mobile gaming offers an opportunity to tap into a growing segment of affluent, highly engaged consumers. YouGov's Mobile Gaming Report 2023 uncovers the various types of mobile gamers and the different products they’re most likely to buy next.

Download the new report to learn:

  • How much has mobile gaming grown since 2020?
  • Who's playing mobile games regularly, and why?
  • How do mobile gamers vary from movie-based games, action games, word games & more?
  • Which types of products are mobile gamers of these various genres uniquely likely to buy?