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US CPG consumers: who are in market for meat and dairy alternatives?

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In US, a total of 45% of everyday consumers say they are open to switching out meat or dairy products in their diet with plant-based alternatives. This is an audience segment that skews younger and has a higher average income, cares about social issues, values their health, and believes in the positive impact of switching diets.

Download this Profile Peek today to learn more the demographics, top brands considered, and channels to reach this consumer group.