YouGov Framework: Eco-investing in the US
How will sustainable considerations continue to influence investors and which brands are poised to thrive in this environment? YouGov's newest Eco-Investing report segments and profiles various consumer categories in the US based on their willingness to invest and whether they view themselves as environmentalists. The full report:
- Identifies the four main investor groups in this growing space
- Uncovers the predominant attitudes, behaviors, and demographics of eco-investors when market sizing
- Anticipates America's sustainable expectations of financial brands.