YouGov Framework: Eco-investing in the US

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How will sustainable considerations continue to influence investors and which brands are poised to thrive in this environment? YouGov's newest Eco-Investing report segments and profiles various consumer categories in the US based on their willingness to invest and whether they view themselves as environmentalists. The full report:

  • Identifies the four main investor groups in this growing space
  • Uncovers the predominant attitudes, behaviors, and demographics of eco-investors when market sizing
  • Anticipates America's sustainable expectations of financial brands.