Automotive living consumer intelligence - in fifth gear
Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.
Automotive intelligence
Understand your customers and competitors, tracking global consumer trends and sentiment towards automotive and mobility.
REPORT
US automotive rankings report 2024
New
Based on surveys of more than 29,000 Americans, YouGov’s new US automotive rankings report identifies America’s favorite and most improved car brands, before diving into demographic splits and trending brands among Americans planning to buy a vehicle in the next 12 months.
Discover the rankings
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.
All(808)
USA(199)
UK(234)
APAC(94)
India(27)
MENA(19)
Nordics(44)
ARTICLE
4 days ago
Women are more likely to be primary decision makers for grocery shopping, men for finance
ARTICLE
5 days ago
67% of Americans choose hybrid cars for low running costs
ARTICLE
5 days ago
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
ARTICLE
5 days ago
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
ARTICLE
6 days ago
UAE's Biggest Brand Movers: August 2024
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Automotive CategoryView
Brand, audience, and sector insights for the automotive market.
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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications