US automotive rankings report 2024

With investments in EV and HV infrastructure continuing to reshape the auto industry, are Americans shifting gears on the biggest brands of previous decades? Or are they leaning on trusted brands to navigate through the 2020s and beyond?

Based on surveys of more than 29,000 Americans, YouGov’s new US automotive rankings report identifies America’s favorite and most improved car brands, before diving into demographic splits and trending brands among Americans planning to buy a vehicle in the next 12 months.

Download the report to learn:

• Who do Americans view as the best automotive brand?
• Which car makers do men, women, and different generations uniquely prefer?
• What brands improved most among Americans in the last year? What about Americans in-market for a vehicle now?
• Who is most likely to be looking for a new car in 2025?

The insights in this report come from YouGov BrandIndex and YouGov Automotive CategoryView, our one-stop shop for automotive brand, industry, and buyer intel.