Recommend Rankings 2021

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy.

To see your brand’s Recommend ranking please get in touch with one of our experts.

Access your brand data Download the annual rankings

Methodology

The YouGov Recommend Rankings 2021 are calculated using data we collect from members of the public in markets around the globe every day, from our flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+ a fresh approach to understanding consumer advocacy.

Connected data

YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.

YouGov BrandIndex draws data from interviews with our 22 million+ registered panel members across 40 sectors and more than 55 countries globally. This year’s ranking includes consumer views from across 33 markets, including USA, China, Germany, India and the UK, and many more.

Want to see how other markets compare? Our annual rankings highlights the top 10 recommended brands across 33 markets and top 10 most improved brands across 29 markets.

YouGov Recommend rankings 2024