Adweek recently published YouGov research into American shoppers who plan to buy fewer items this holiday season than last year. This Profile Peek instead looks at the 27% of Americans who expect inflation to have “No impact at all” or a “Minor impact“ on holiday shopping in 2022, comparing their attitudes and behaviors against the 57% of Americans who expect inflation to impact their holiday shopping in 2022.
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About Profile Peeks
Drawing on data from across YouGov’s vast connected data ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.